Archive for July, 2015

Your Success is Guaranteed…

… Or is it?

This (in my humble opinion) is one of the most misleading phrases in the Internet Marketing industry today. That statement is often why people think that they can spend little time and even less money and think they can earn hundreds of thousands of dollars online.

The interesting thing about it is, sometimes those of us who have been in the industry for awhile (and who have no intention of misleading someone) inadvertently encourage this way of thinking as well, but sometimes it’s not our fault.

What do I mean? Well, sometimes we try to make people aware of how easy it is to start and run a successful business online – which is true. But what we (the marketer) sometimes falsely assume is that the reader will understand that we mean ‘compared to starting on offline business.’

ANY business – online or off, takes work, investment and persistence. No one can guarantee someone success – that is up to the individual and their business principles and practices. Just because Bill Gates has become quite wealthy with Microsoft does not mean that anyone who starts some sort of software company will become as successful.

How much money do you make doing that?” A very popular question that many of us at one time or another have asked someone else in the industry who is promoting something. What the HECK does it matter?!

Even though we are naturally curious about such a thing, it’s none of our business how much money someone makes. The question should be ‘what is the profit POTENTIAL of your offer?’ Just because Jon Olson makes lots of money with Traffic Exchanges doesn’t mean that John Brewer will – but John Brewer can if he does all the right things (including learning from the wrong things).

So, the next time you see the statement ‘Your Success is Guaranteed,’ try being realistic in your expectations. The next time you decide to use such a statement in your advertising, remember that you just might be helping to promote the same misconception that runs rampant in the industry,

Sure, it’s OK to talk about the profit potential of something when we advertise our wares, but let us make sure that we point out that potential is a totally different thing than a guarantee.

What say you?

Thanks for taking the time to read my blah blah blah 🙂

See you next post!

John Brewer

Winter time has come to Lucky 13 Too!

Normally I don’t like the winter time. Although it is a beautiful time of the year and I also can breath better (because of my asthma), I simply don’t like being cold. Been there, done that, hate it!

But I must say that I simply love the fact that it’s winter time here at Lucky 13 Too. The winter time that has come to Lucky 13 Too is Winter Perkins! She is our new team leader. She has taken over the reins from David Morem, who took them over from me, John Brewer aka “Captain Too.” No, this has not been a hostile takeover and no feelings have been hurt. That’s not the way we roll in the Lucky 13 family. So there is no drama to be gossiped about folks!

Winter P. has brought a breath of fresh air to the Too team and a wonderful new spirit. Even though our team was not really intended to be in contention for the top spot at CTP Teams, when the new league arrangement came, that also changed our dynamic a bit. Our team members are still not pushed in any way to do more than they want, but for those who want to do more there is incentive to do so – thanks to our new team leader 🙂

Winter brings a fresh new spirit not only to Lucky 13 Too, but to the entire Lucky 13 family.

I am looking forward to seeing what else she has in store for our cool little team 🙂

Thanks a lot Winter! You are a motivation for me personally and I’m sure for our entire team!

Go Winter! Go Lucky 13! Go Lucky 13 Too!

Good Advertising?

Please don’t take this the wrong way, but I have to put this out there.

Lately when in to CTP I have seen the following ad:

Stupid ad 01

My question is…. is this a good ad? I mean sure, the girl is very attractive, but what on earth is the product?

All we know is that we get to beta test something. Can we even get a hint at what it is?

I’m sure this ad will get a lot of hits and maybe even lots of sign-ups to their list, but how qualified will those sign-ups be?

Now check out this ad:

Good ad 01

Besides the pretty ladies, we can see that this ad is for TE Racing League – even without watching the video.

This ad will no doubt get more qualified hits. Many may listen to the video because of the pretty ladies (I love their ads), but they will respond because they know what the product is and if they want it or not.

Again, this is constructive criticism. Maybe I’m totally off on this issue.

What do you think?

Till next time!

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