Many of us are familiar with the importance of backing up our computers (and many of us STILL don’t do it – lol)

But have you ever thought about backing up your Marketing Strategy?

Being a person of modest financial means at the moment I try to ensure that I have various marketing strategies in place in case I cannot continue an upgrade in a particular program.

The backup or additional things that I use are either free or inexpensive. Of course that means that the products are not as full featured as the more expensive things, but it’s better than nothing.

I have no fear in spending money being upgraded in outstanding programs, tools, services etc., but when I don’t have the funds I don’t have the funds. So instead of letting my marketing suffer I rely on a variety of things. Some free, some inexpensive. This comes in real handy when I can no longer pay for an upgrade for example, then I can simply change the links and use my “backup” things.

The worst is when something unexpected happens like a program, tool or service suddenly not being available any more for some reason. If you have a backup plan then you can minimize downtime of your promotions.

There was a recent problem with a very popular program that led me to write this post. It is not to rant about that program, but to give some food for thought. Sometimes we don’t think about theses things until it is too late – like when our hard drive crashes and we scream because we kept putting backing it up.

So, let us all examine our marketing strategies and see if we can come up with some sort of backup plan for our marketing – even if we don’t think we need it 🙂

Written by John Brewer

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