… Or is it?

This (in my humble opinion) is one of the most misleading phrases in the Internet Marketing industry today. That statement is often why people think that they can spend little time and even less money and think they can earn hundreds of thousands of dollars online.

The interesting thing about it is, sometimes those of us who have been in the industry for awhile (and who have no intention of misleading someone) inadvertently encourage this way of thinking as well, but sometimes it’s not our fault.

What do I mean? Well, sometimes we try to make people aware of how easy it is to start and run a successful business online – which is true. But what we (the marketer) sometimes falsely assume is that the reader will understand that we mean ‘compared to starting on offline business.’

ANY business – online or off, takes work, investment and persistence. No one can guarantee someone success – that is up to the individual and their business principles and practices. Just because Bill Gates has become quite wealthy with Microsoft does not mean that anyone who starts some sort of software company will become as successful.

How much money do you make doing that?” A very popular question that many of us at one time or another have asked someone else in the industry who is promoting something. What the HECK does it matter?!

Even though we are naturally curious about such a thing, it’s none of our business how much money someone makes. The question should be ‘what is the profit POTENTIAL of your offer?’ Just because Jon Olson makes lots of money with Traffic Exchanges doesn’t mean that John Brewer will – but John Brewer can if he does all the right things (including learning from the wrong things).

So, the next time you see the statement ‘Your Success is Guaranteed,’ try being realistic in your expectations. The next time you decide to use such a statement in your advertising, remember that you just might be helping to promote the same misconception that runs rampant in the industry,

Sure, it’s OK to talk about the profit potential of something when we advertise our wares, but let us make sure that we point out that potential is a totally different thing than a guarantee.

What say you?

Thanks for taking the time to read my blah blah blah 🙂

See you next post!

John Brewer

Written by John Brewer

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